Improve your memory!

Two elderly couples were enjoying friendly conversation when one of the men asked the other, "Fred, how was the memory clinic you went to last month?" "Outstanding", Fred replied. "They taught us all the latest psychological techniques - visualization, association - it has made a big difference for me." "That's great! What was the name of that clinic?" Fred went blank. He thought and thought but couldn't remember. Then a smile broke across his face and he asked, "What do you call that flower with the long stem and horns?" "You mean a rose?" "Yes, that's it!" Then he turned to his wife and asked, "Rose, what was the name of that clinic?"